Kodak’s 133-Year Journey Now at Risk : For more than a century, Kodak was the epitome of photography. From home memories to Hollywood movies, Kodak was everywhere.
But today, the same company that gave the world the opportunity to capture memories is facing its greatest test yet.
Kodak expresses concerns about the future
In its latest financial report, the company said it does not have enough cash or funds to pay off its nearly $500 million in debt (which is due soon). The situation has raised “serious concerns” about the company’s future. Kodak has also closed its retirement pension scheme. The company also said tariffs are not a major issue because most of its products—such as cameras, inks and film—are made in the United States.
Kodak CEO Jim Continenza said the company is working toward its long-term goals despite a difficult market. A company spokesperson told CNN that they are confident they will pay off most of their debt ahead of schedule and refinance or roll over the remaining debt. Despite all this, Kodak shares fell more than 25 percent in midday trading on Tuesday.
Short recovery and current struggles
Kodak received a temporary boost in 2020 when the US government gave it support to manufacture pharmaceutical ingredients, sending its share price soaring.
Today, Kodak still produces film for the photography and film industry, supplies chemicals to various business sectors, and licenses its brand for consumer products. At the same time, it is trying to expand its pharmaceutical business. But despite all this, Kodak’s future is still uncertain.
Recognition to difficulties
The Kodak story began in 1892, although its roots go back even further. Founder George Eastman launched the first Kodak camera in 1888 for just $25 . His famous slogan , “You press the button, we’ll do the rest,” made photography accessible to the average person.
By the 1970s, Kodak was at its peak, controlling 90% of the film market and 85% of camera sales in the US . Interestingly, the company also invented the first digital camera in 1975, but failed to adapt to the digital revolution in time. They continued to rely on film, and the world moved on.
This mistake proved costly. In 2012, Kodak filed for bankruptcy, at the time with $6.75 billion in debt, ten times the company’s original value.
Small successes, big challenges
Kodak also had moments of optimism. In 2020, when the US government gave the company support to enter the pharmaceutical ingredients industry, its share price rose sharply. But the joy did not last long.
Today, Kodak still makes films (for photography and the film industry), supplies various chemicals, and licenses its brand for consumer products. It has also ventured into the pharmaceutical business, but its survival is still uncertain.
The way forward?
Kodak’s journey shows that even the biggest companies can fall into trouble if they don’t change with the times. The company that changed the world of photography is now fighting for its survival.
Will Kodak be able to reinvent itself once again, or is its 133-year journey coming to an end? That question remains.
One thing is certain: Kodak ‘s name will always be remembered for giving the world a new way to capture memories.
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